Our History

An Internet Original

With the launch of our first website in July 1995, QuickQuote was one of the Internet's original term life insurance quoting and purchasing marketplaces.

Many of the nation's life insurance companies were initially reluctant to allow their products to be sold on this 'unproven' commerce platform. We had to convince them to try this new distribution channel; thus paving the way for most of the term life insurance websites found on the Internet today.

Being the first of our kind, QuickQuote was designed and developed from scratch ... a true original. The company soon blossomed into a consumer's dream ... a simple, painless way to compare and purchase term life insurance without the hassles of meeting with an agent.

In the News

Shortly after the launch of our first website, the press began to notice the company and endorse the online life insurance concept. This exposure helped get the business moving and growing.

On September 6, 1996, the New York Times featured QuickQuote and one of its customers on the front page of its 'Money & Business' Section. The Times stated, 'So far, the number of Internet shoppers is small, probably no more than a few thousand. But relatively young people, who are already comfortable with the Internet as a resource for information or retail sales, are starting to turn to it for life insurance needs as well.'

In December 1996, Fortune magazine also featured QuickQuote in one of that publication's earliest articles on the Internet, titled 'The Birth of Digital Commerce.' The article stated, 'The wave of the future is new kinds of brokers like QuickQuote, that carve niches by bringing sellers and buyers together in novel ways.' QuickQuote was in good company with other websites Fortune noted as pioneers in their respective industries, including Amazon.com, Auto-by-Tel and Onsale.



Consumer-focused Innovation

Since 1995, publications such as Money, Parents, Kiplinger's, Business Week, Smart Money, Parade, and The Web magazines have cited QuickQuote for its consumer-oriented approach to term life insurance distribution. In fact, the consumer has always been the focus of QuickQuote's efforts.

In 1996, while other term life insurance websites were directing potential customers to 'give them a call' in order to obtain quotes, our website was allowing customers to generate their own quotes online. Life insurance agents throughout the country were turning to our website to generate quotes for their customers!

In 1997, we added technology to our website quoting systems to provide 'customized' rates based on the customer's age, height, weight, tobacco use, health conditions and background. Our development of this technology allowed customers to see term life insurance quotes for which they could actually qualify.

In 1999, the company released its first major website redesign. We added more life insurance companies, different types of life and health insurance products, an audio library of insurance educational material, automatic e-mail notices to applicants regarding the underwriting process and a higher level of quoting stability from our term life quoting system.

Company Ownership

In August 1999, the company was purchased by the world's 10th largest corporation, the ING Group. The ING Group is a global financial institution, active in the fields of insurance, banking and asset management in more than 60 countries with nearly 90,000 employees.

In July 2003, The ING Group transferred ownership of QuickQuote to members of the company's management team. QuickQuote remains a privately-held corporation to this day.

The more things change...

A lot has changed since that first website was launched back in 1995. But twenty years later, one thing remains the same: our commitment to providing you with fair, anonymous quotes, the best technology in the life insurance industry and excellent, U.S.-based customer service.


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